Each Premier League team on average earned £121 million, with Manchester United topping the list at £149.8 million relegating West Bromwich Albion to last place with a modest £94.7 million. In comparison, total football revenues are shared amongst multiple leagues, both international and domestic, with the Premier League generating c.£2.4 billion of television revenue from Sky Sports, BT Sport and other agreements in 2018. As a result, each NFL team receives £193 million per season from broadcasting rights. For comparison, this dwarfs the Canadian Football League more than thirty times over. However, despite what may appear to be waning popularity, the NFL generated an average revenue of £310 million per team, the highest per team of any sport, which is higher than the Premier League’s average revenue of £238 million per team.Ī significant reason for the stark difference between the revenue generated by these two football leagues is that the NFL has a monopoly over American football broadcasting, with annual revenues totaling c. 1.12 billion people watched the World Cup Final in 2018, the most ever recorded, compared to only 100.7 million people for the Super Bowl in 2019, the lowest in a decade. Of the six teams that have a deal, namely AFC Bournemouth, Arsenal, Brighton & Hove Albion, Huddersfield Town, Leicester City and Manchester City, only Bournemouth and Huddersfield have stadium sponsors that are independent of their shirt sponsor and owner.įootball is undoubtably the world’s most popular sport, with broadcasting rights in 212 territories across the world and over 5 billion people tuning into a live football match at least once per season. In the Premier League, only 30 percent of teams have a stadium name sponsor compared to over 80 percent in the National Football League (NFL). Despite Premier League sponsorship deal values increasing exponentially over time, it still seems that stadium naming rights are a significantly underutilized revenue stream for clubs.
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